Mission Foods Recipe Book
Brand books & guidelines
Lunchtimes at Thought by Design have seen an abundance of wraps this week, following on from the team designing and developing a delicious recipe book for Mission Foods!
The recipe book has been updated for 2011 to incorporate some of Mission's exciting new recipes that highlight the versatility of the wraps, using them in both sweet and savory dishes. ‘Wrap Around the Clock’ is a contemporary, lively and fun pocket-sized recipe booklet, which is packed with ideas and inspiration for how to use wraps and promote a higher frequency of usage. The redesign of the book has modern and eye-catching content pages with each recipe being brought to life by pulling out fun comments and quirky notes, embellishing them with illustration and tempting photography.
The aim of the recipe book was to place Mission at the forefront of consumers’ minds, ensuring their place ahead of the competition and promoting a stronger loyalty as a result, which TBD achieved with the innovative aesthetic, quirky text pullouts showcasing key facts and overall contemporary feel, ensuring it was more than just a recipe book.