Thought by Design

In the 21st century, it may come as a surprise to know that not all businesses are fluent in E-Marketing. Utilising the internet to advertise your business, product or service can take you from ‘talk of the town’ to ‘worldwide’ in just a few clicks. If you have a quality built website and correctly apply the right marketing and promotional tools, you can easily reach a thriving global audience. There are no obstacles to stand in your way, aside from a bad internet connection.

Let's talk emails. Emails allow you to send information directly to your existing or prospective consumer and responses can be easily measured, making E-Marketing beneficial, as it allows you to focus on the consumers who are actively engaged in looking for you.

E-Marketing can also often work out more cost effective to some. Traditional marketing vehicles such as direct mail or print advertising can take more time and resource than what is incurred in designing, testing and sending an email. They also give you a chance to be innovative and creative by using a huge variety of tailored media from graphics, music, videos and competitions to seduce even the most infrequent of browsers. Perhaps that explains why Microsoft sends out over 20 million email marketing pieces every month.

It's always important to know if your marketing strategies are successful or not and with email marketing it’s easy to measure your return and results. Thought By Design’s bespoke campaign management system is tailored for you, helping you monitor a wide range of variables. Understanding exactly what is bringing you 'views' and making you money is a lot simpler and cost-effective than spending on mailings and brochures that could just end up in the bin. A waste of your money, with a harsh impact on the environment. The right tools are available to let you know your traffic and conversion rates as well as your return on investment.

Let's just remember, you’re not emailing all 6.92 billion of the world’s population. When I say global, I don’t mean Obama will be tweeting about you the next day. There are custom-made, targeted marketing lists already available, whether you select your targets based on age, location, gender or occupation. These lists are perfect for not bothering the people who are not worth bothering and finding the people who are genuinely interested in your products or services. Opt-in and Opt-out services can filter these lists even further making for optimum performance.

Email Marketing is a simple and productive way of bringing in clients and raising your business profile. What’s even better is that you can learn and adapt from your businesses performance and manipulate your strategies for greater success. I constantly check my emails throughout the working day and whilst I have been researching and writing this article, I received five emails from companies I had opted-in to receive their newsletters and tailored promotions. With the impossible task of a birthday present for my Father on my mind, one email with an brilliantly executed email campaign targeted at middle-aged men consequently managed to persuade me into purchasing the perfect gift from my desk. So ironically, whilst writing about the success of Email Marketing I soon realised I was just another consumer, proving my own point… (Just don’t mention it to the boss!)