It's easy for us to create impactful Social Media campaigns for your brand - but how do you strategise the long-term management of your Social Media plans?
Here, Thought by Design's in-house Social Media Strategist, Kate, talks you through the basic ways of creating and maintaining an infrastructure to ensure your strategy remains impactful and relevant.
1.) Monitor & Measure
It's all about utilising Social Media in order to garner measurable results. With the assistance of tools such as "Add This", your audicences can not only help create more exposure for you, but you're also able to view what type of response was the most popular - whether that be a forwarded e-mail, a tweet, or a Facebook "Like"; whatever SM platform your brand has decided to go with you can ensure a measured response using Add This. See the below tutorial for a helpful insight in to just how it works...
2.) Educate
Encourage your staff to use the social media products your company is using to familiarise their way around it and to gain a better understanding of each of the Social Media facets, allowing staff to better understand and appreciate the benefits of incorporating Social Media as a key part of your strategy.
3.) In Advance
Social Media isn't everyone's passion and similarly, often something that people find difficult to get passionate about - in spite of this, it's key that the relevant staff have an awareness and understanding on the SM front.
A good tip is to set a daily calendar reminder to post something relevant to whichever aspect of Social Media you're using, - or to share the burden between your team - a post from one person per day should be enough to keep it running smoothly and keep your updates regular.
4.) Everyone on Board
Before even putting the strategy in palce it's essential to make sure everyone at the company complies with it. That said, it's also important that employees know how to utilise social media effectively in order to boost your brand.
Install a brief training programme for staff - outlining what is appropriate and what isn't when utilising Social Media as a form of external communication.
5.) Social Media Style Guide
No doubt your brand will already have some format of brand and style guidelines in place - create one of those for your Social Media guidelines so that everyone is aware of the style and feel of all things Social Media.
Need more tips on how to manage your long-term Social Media plans? E-mail .(JavaScript must be enabled to view this email address)